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| Van |
Ads
back then would drive the modern female crazy. Women were constantly portrayed
as nothing more than a housewife. Ladies were given somewhat of a list of things
they need to accomplish before a certain age
- Find a man.
- Which meant find a man to want you.
- Get married.
- Marry someone who can support you.
- Have children.
- Usually in the first year of marriage.
- Take care of your husband and children.
- Your life revolves around them 24/7.
- Cook, clean, and maintain yourself.
- Image is everything and your reputation must never be tainted.
- Don’t ever question you husband.
- He’s smarter and he knows best.
On
the first ad (right) a woman is seen kneeling next to her husband. She is
serving him breakfast as he lays there comfortably. On the upper left in black
bold font it says “Show her it’s a man’s world.” It just got to show how belittled
the role of a woman was. What is more interesting is the ad for a tie brand
called Van Heusen. What? A Tie!
I bet you didn't even notice.
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| Nike |
Now,
the second which is a woman running in athletic clothing. This time around in
big capitalize white words it says “LADIES FIRST. MEN SECOND.” Now that is the
complete opposite of the first ad. It’s a Nike ad empowering woman. I don’t
know if I am being biased but I do understand this ad. I know what they are
trying to sell. They are selling the Nike brand but also telling woman “it’s
about you” “you are first.” In the bottom of the ad it states “Join the men vs.
women challenge at nikeplus.com” Giving woman a chance to show they are better than men. It's interesting how ads change over the years. Eventually woman were encourage to be independent. That they don't need a man. It's about her first.
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