Analysis in the Real World

"When so many people stay continually connected throughout the day by mobile phone or computer, each person decides which advertising messages they care to receive and where to hear or view them. The ideas we generate will have to use media to build relationships and dialogue with people, allowing two-way conversations, offering utilities, with the understanding that each advertising message is an invited guest who can be tossed out at any moment if he or she does not bring something useful to the table." (Advertising by Design by Robin Landa, Chapter 4 pg. 48) If I was in charge of this ad in the real world I would create ads about growth and self appreciation. Create billboard about jewelry to incorporate the car.  Ad magazines with a love match pictures with people and the Acura's RLX car. I won't show relationships in funny comical ways. To show people why having this car is more than just a materialistic object. I would even go as far as tweeting things like "Where did you take your Acura RLX?" Or "Show us your best picture of you and your Acura RLX." Many if these ideas might or may not work, but when comes to advertising many things could happen. 

"Once you generate an ad idea, you need to evaluate it, testing it for functionality and creativity. Most ideas require refinement to strengthen them and to ensure they will work in practice. This is the point in the process to keenly critique your own concepts. This step requires evaluating, assessing, and logically supporting your viewpoint." (Advertising by Design by Robin Landa,  Chapter 5 pg. 74)