2014 Acura RLX: The Jewel of Luxury

The Acura RLX is came out with a new redesign look from the previous RL line. Every new product needs a slogan to sell it to the consumer. A statement with a nice ring to it or at least right to the point. “The product (or branded utility) should provide a useful and pleasant experience for the consumer.” (Advertising by Design pg. 3, Robin Landa)

Looking at and reviewing the Acura RLX my slogan is “The Jewel of Luxury. Acura RLX." I chose this slogan because I truly believe the Acura RLX is a beautiful luxury car.The word jewel because of the Jewel-Eyed headlights one of my favorite features. I believe the word will add and  enhancement to  the word luxury. The slogan is simple and right on the point of the product. It is short enough to remember without causing confusion. You don't want to overwhelm the consumer with a long or confusing slogan. "Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation." (Advertising By Design by Robin Landa, Chapter 5 pg. 68)

It’s always important when you go out into the world that you know: “All students, novices, and professionals should be aware of criticisms so that advertising can be made more ethical. It is far better to be overly concerned about respecting one's audience and aware of how veiled stereotyped thinking can be than to be unconscious of such matters.” (Advertising By Design pg. 13, Robin Landa)