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| Budweiser |
Ethics, plural noun, - a system of moral principles: the
ethics of a culture.
Advertising has change over the course of
time. Things that are considered tasteful and moral have drastically changed.
In some areas of the world advertising has become stricter. In Canada
advertising tobacco products is illegal. Products can’t just say their product
is safe or half-truth their product to the public. There can be big
consequences if a company tries to pull a fast one. Also back in the day
companies would just show something flashy with their products to sell. For
example seductive billboards or commercials. Consumers now a days aren’t buying it. They
want the truth of what the product is and if they need that certain product. To
get a consumer to buy honesty will the best policy. People won’t take it so lightly
if there lied to.
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| Pillow Pets |
David Ingram writes, on The Chron,
“The advertising industry operates within strict
federal regulations and is monitored by the Federal Trade Commission...
Advertisers have to be especially careful to act ethically at all times, taking
extra care when advertising to children, advertising potentially harmful products
and using psychological tactics to stimulate demand.” There’s certain “unethical” things that
advertise use when selling to kids. They sometimes use positive emotions to get
children to fall in love with a certain product. Kids are very vulnerable and
of course they won’t understand what is required for the certain product. The
only thing they care about is having that certain product.
Like I stated before advertisement can’t
half-truth a product. The Bureau of Consumer Protection’s makes sure
advertisers can back up there claims. Even though honesty is something expected
of advertisements there are some tactics that advertisers use that aren’t
considered ethical. ”Subliminal advertising, emotional appeals, taking
advantage of less educated individuals, spreading propaganda for political
campaigns, and other tactics ethical advertisers consistently refrain from
using.” (David Ingram, the Chron) Consumers expects more from a product.
But the all this types of advertisements will continue to exist.
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