Week 3 EOC: Smoking

 

Tipalet 1960

Picture this you are in a restaurant. You know, just minding your own business looking good like always. All sudden something catches your eye and you look up. Then you see her, a beautifully gorgeous woman across the room. What do you do?

1.   You can go up to her and talk to her. (She might just turn you down before you get there.)
2.   You can pretend you don’t notice her and she will instantly become gravitated towards you. (Woman like mystery and that sort of thing. Then again she won’t even know your there.)
3.  Or better yet you can light up a Tipalet cigarette, which comes in various flavors like: tangy Tipalet Cherry, rich grape-y Tipalet Burgundy, or even luscious Tipalet Blueberry. 

You’ll pick 3. Then you will go across the room and look her straight in the eyes like there’s nobody else in the room.  Then slowly but coolly blow your smoke in her face. She’ll be surprised by your confidence and of course the fact that you smoke Tipalet brand cigarettes. Or maybe she could get angry and slap you, but we both now that won’t happen.

As you can see by this poster her eyes will just gravitate towards you. That marvelous aroma will just make her want you more. Then, you’ll chuckle on how simple that was. In the end, she will follow you around like a lost puppy. 

Week 3 EOC: Rolling Stones

Rolling Stones Controversial Cover

Rolling Stones is a very well-known music and pop culture magazine. They became America’s most recent controversial topic after releasing of their August cover. With a picture of Dzhokhar Tsarnaev also known as Jahar one of the Boston Marathon bombers. Many people stating that Rolling Stones makes this "monster" look like a celebrity. Even though the same picture was used in The New York Times and nobody said anything about that. Why would they do something so controversial?

Rolling Stone has been around since 1962 a very established music magazine. With famous covers of bands for example Jim Morrison, The Doors, The Beatles, and etc... They cover stories on this celebrities and that is what makes Rolling Stone. Which isn't really bad thing and well it isn't a great thing neither. The Rolling Stone has publish serious journalism, but people don't seem to take them seriously. Unlike the The New York Times, CNN, or any news media. 

Matt Taibbi explains it in one bulletin in his blog, which I completely agree. “Putting Dzhokhar Tsarnaev on the cover of Rolling Stone automatically glamorizes him, because the cover of Rolling Stone is all by itself a piece of cultural iconography that confers fame and status.”

Read more: http://www.rollingstone.com/politics/blogs/taibblog/explaining-the-rolling-stone-cover-by-a-boston-native-20130719#ixzz2aOyqZpl1 
Follow us: @rollingstone on Twitter | RollingStone on Facebook

The article is actually about Dzhokhar Tsarnaev earlier life and what ultimately brought him to do this horrific act. I think people are too angry with the cover to buy it or even look at it. It’s a good article but it is just too long, 12 pages to be exact. The majority of people don’t want to sit there and read 12 pages. Well if anybody reads the article like I actually did there’s a quote in the first page “People in Cambridge thought of 19-year-old Dzhokhar Tsarnaev – "Jahar" to his friends – as a beautiful, tousle-haired boy with a gentle demeanor, soulful brown eyes and the kind of shy, laid-back manner that "made him that dude you could always just vibe with," one friend says.” (Janet Reitman, Rolling Stone) This statement doesn't really ease people’s annoyance with the cover.

Read more: http://www.rollingstone.com/culture/news/jahars-world-20130717#ixzz2aGA1noIU
Follow us: @rollingstone on Twitter | RollingStone on Facebook

I don’t know if it was on purpose to sell or maybe to prove they can do serious journalism. I think Rolling Stone should revised their plan to promote journalism in either a different way or just stick to music and pop culture and find new ways to advertise themselves.

Week 2 EOC: Pinochet

General Augusto Pinochet

General Augusto Pinochet, a former Chilean Dictator, rein Chile for about 17 years. Pinochet was appointed Chief and Commander of the Chile army by Salvador Allende, a former socialist leader, Chile’s president at the time. Salvador Allende was found dead in presidential palace in Santiago. There’s debate on that it was suicide or planned murder. This bloody moment ultimately brought him to power. His actions were ironically supported by the United States government. The U.S.A supported Pinochet because they feared Chile will become another communist country. Pinochet gains power in September 11, 1973. In Washington Post written by Monte Reel and J.Y. Smith it states, “Pinochet served until 1990 leaving a legacy of abuse that took successive governments’ years to catalogue. According to a government report that included testimony from more than 30,000 people, his government killed at least 3,197 people and tortured about 29,000. Two- thirds of the cases listed in the report happened in 1973.”

          He was replaced by Patricio Alwyn on March 5, 1990. The people of Chile voted to remove him from office, 55% voted no. Even though Pinochet step downs from presidency in 1990 he remains commander in chief of the army until 1998. “The U.S. Congress financed $2 million worth of media consultants, poll judges and a parallel vote count to ensure somewhat fair election” , yourdictionary.com. It was a huge stepping stone to get the Chile’s minority to vote at all. There was a campaign called the “No” campaign. This ads were positive high energetic to tell Chile that by voting no there was happiness at the end of the rainbow. “In the movie, the slogan the No campaign dreamt up -- La alegría ya viene ("Joy is coming") -- is ripped straight from the actual commercials the campaign ran. “ , Olga Khazan, The Atlantic.

Augusto Pinochet

Pinochet dies from a heart attack never being serve for his crimes.

Resources:
http://www.washingtonpost.com/wp-dyn/content/article/2006/12/10/AR2006121000302.html
http://www.nytimes.com/2006/12/11/world/americas/11pinochet.html?pagewanted=all&_r=2&
http://www.theatlantic.com/international/archive/2013/03/4-things-the-movie-no-left-out-about-real-life-chile/274491/

Week 2 EOC: Ethics and Adverising

Budweiser

Ethics, plural noun, - a system of moral principles: the ethics of a culture.

 Advertising has change over the course of time. Things that are considered tasteful and moral have drastically changed. In some areas of the world advertising has become stricter. In Canada advertising tobacco products is illegal. Products can’t just say their product is safe or half-truth their product to the public. There can be big consequences if a company tries to pull a fast one. Also back in the day companies would just show something flashy with their products to sell. For example seductive billboards or commercials.  Consumers now a days aren’t buying it. They want the truth of what the product is and if they need that certain product. To get a consumer to buy honesty will the best policy. People won’t take it so lightly if there lied to.

Pillow Pets

David Ingram writes, on The Chron, “The advertising industry operates within strict federal regulations and is monitored by the Federal Trade Commission... Advertisers have to be especially careful to act ethically at all times, taking extra care when advertising to children, advertising potentially harmful products and using psychological tactics to stimulate demand.”  There’s certain “unethical” things that advertise use when selling to kids. They sometimes use positive emotions to get children to fall in love with a certain product. Kids are very vulnerable and of course they won’t understand what is required for the certain product. The only thing they care about is having that certain product.

 Like I stated before advertisement can’t half-truth a product. The Bureau of Consumer Protection’s makes sure advertisers can back up there claims. Even though honesty is something expected of advertisements there are some tactics that advertisers use that aren’t considered ethical. ”Subliminal advertising, emotional appeals, taking advantage of less educated individuals, spreading propaganda for political campaigns, and other tactics ethical advertisers consistently refrain from using.” (David Ingram, the Chron) Consumers expects more from a product. But the all this types of advertisements will continue to exist.

http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/

http://smallbusiness.chron.com/list-ethical-legal-issues-advertising-11466.html

http://advertising.about.com/od/onlineadvertising/a/guestethicalads.htm

Voice

I am a Fashion Professional. I love vintage, contemporary, and costume designs. Fashion to me is more than being the next fashionista. I enjoy every aspect of the fashion industry from the designer to the customer. As an observer and dreamer I plan to learn as much as possible from the fashion industry. I will follow culture, history, and individual taste to the end of the world. Fashion is an art. An outlet of ourselves. We can be anything and be anyone. There's no better feeling then finding a garment that makes us a little brighter or even a little mysterious. With fashion alone we tell the world a little bit ourselves every day. For example, how we feel, who we are, and what we believe in. You can say so much without saying anything at all. I’m more incline to individual fashion, but I have to admit I’m obsessed with suits. I just love the way a man looks in a well tailor suit. I have the same appreciation for a women in a flattering evening gown. Fashion doesn't have any rules and can be anything you want. Just remember more is less. 

Week 1 EOC: Volkswagen Lemon

Volkswagen AD

Volkswagen Beetle advertising seldom took itself seriously a nice link to a car that invited pranks like this in which college students pack a 1965 Bug.2007 Publications International, Ltd

Doyle Dane Bernbach

The Lemon

Also known as the Volkswagen Beetle. It was introduced by ad company name Doyle Dane Bernbach, New York ad agency, in 1960. In a time when car manufactures were making bigger cars for the baby boomers growing families. To most people the car was an eye sore, small, and ugly. A car made in Wolfsburg Germany which was Nazi territory. How does Doyle Dane Bernbach introduce the car to the American consumer?

 “Think-Small,” the ad reads above a simple description of the car and a small picture of the car sitting far away.  Another one was titled, “Live below your means.” There one ad that stood out then the rest “Lemon.” The car was rejected by an inspector named Wolfsburg because one blemished chrome strip on the dash. Doyle Dane Bernbach uses the negative response and runs with it. How does the American react to the car and the ads?  

American consumers fell in love with the ads and apparently the car because it sold.  The honesty brought smiles to their faces. The ads were honest something not really seen in advertising back then. “In ad after ad, year after year, the Volkswagen Beetle ad campaign conveyed its message of frugality and sensibility with clarity and emotion the ad world had never seen before.” (Mike Ogden, Silicon Valley Business Journal) Mike Ogden states the reason this ads were so successful was because they connected with the consumers on an emotional level.         

Even though the car was made in Germany most people didn't care or even had any idea. The car was more popular with the younger crowd. “Volkswagen was a way to reject to show rejection of what they saw as the materialism of older generations.” (Auto Editors of Consumer Guide) It also helped that the car was cheap and an easy fix. Madison Avenue ad agency began to follow the idea of Doyle Dan Bernbach. Using honesty and simplicity in their ads. 

Resources: http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

http://www.howstuffworks.com/1960-1969-volkswagen-beetle4.htm