Promotion

An advertising idea— or concept—is the creative reasoning behind a solution. One thought usually leads to another—as you write, you'll be thinking. (Advertising by Design by Robin Landa, Chapter 5 pg. 66) To create promotion I’m going to create a television commercial. I want to create a fun comical commercial to attract a younger crowd than Acura’s core market. “Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible.” (Advertising by Design by Robin Landa, Chapter 3 pg. 32) The commercial will go beyond reality to a world where cars are alive. I know it sounds silly, but what better way to attract a younger crowd than a fresh imaginative perspective how we view the everyday world. ”A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format. For each and every composition, you use the formal elements (line, shape, color, value, and texture) to visualize type and images, employing basic principles (balance, emphasis, unity, rhythm, and proportion) in the process of composing.” (Advertising by Design by Robin Landa, Chapter 9 pg. 152)