Creative Content

“Frames can be thought of as conceptual structures that determine meaning—the meaning of an argument or the meaning of a situation.” (Advertising by Design by Robin Landa, Chapter 3 pg. 35)“Frames offer meaning in context, and they help us understand our world and quickly assess what is going on in it.” (Advertising by Design by Robin Landa, Chapter 3 pg. 35)

As you look at following frames that I drew myself. Hopefully achieved my idea into paper. My art my not be amazing but I did best to show emotion and express the story line in 9 thumbnails.

“It can be useful to first break the object down into constituent parts and examine the attributes of each part.” (Advertising by Design by Robin Landa, Chapter 3 pg. 40)

“The act of creating art—painting, drawing, sculpture, ceramics, collage, photography, any traditional or nontraditional art—activates several parts of the brain, sharpens thinking, provokes the mind's associative network, and increases focus to a point where creative thinking can occur.

When creating art for a solid period of time, you enter into a meditative zone of active experimentation. Creating fine art frees the subconscious mind from the design problem and may lead to ideas.” (Advertising by Design by Robin Landa, Chapter 3 pg. 40)

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 The Script: 2014 Acura RLX 30 Second Commercial

Scene 1: Main character is looking at himself in the mirror. Fixing the bow tie on his Armani suit. He begins to reminisce.
Narrator: He starts to remember the first time he heard her name. Like a soft whisper, “Acura”.

He would not dare to say her name out loud, afraid that she might hear.

Scene 2: The main character is sitting in a cubicle doodling hearts around the name “Acura”. His first car is sitting in the shadows watching him, suspicious of his actions.

Narrator: He knew he was becoming obsessed, he knew that she knew of his new found love.

Scene 3: *Shows Acura RLX Jewel-Eyed headlights*

Narrator: Who could resist those eyes?

Scene 4: Montage of him and his first car. Playing video games, watching Twilight, his first date, and going to college.

Narrator: It’s not like he didn’t love his first car, he realized he just didn’t feel the same anymore.

Scene 5: His walking outside to his Acura RLX in the driveway.

Narrator: Then, again he isn’t the same man anymore. He has a new job, a new life, and even a new car. “The Jewel of Luxury. Acura RLX.”