2014 Acura RLX vs. 2014 Cadillac XTS
The 2014 Cadillac XTS is fighting draw in a younger crowd than its
core market of 62 year olds or to be even more accurate to 70 year olds. While
the 2014 Acura RLX has a core market of 35-42 year olds.
“How does the brand or group compare to the competition? Is the brand
or group a category or industry leader? In second place? A newcomer?”
(Advertising by Design by Robin Landa, Chapter 2 pg. 16) Both cars
are starting at around $40,000 an above. Both can be fully equipped around
$50,000. With a destination charge of $895 for the Acura and $925 for the
Cadillac the Acura comes on top. Also with Acura you can get 20 mpg in the city
than the Cadillac which only get 18 mpg. 31 mpg for highway compared to 28 mpg.
Acura also comes on top for fuel economy. Acura RLX has 51% residual after 36
months and 37% after 60 months. Meanwhile the Cadillac XTS has residual value
of 49% after 36 months and 32% after 60 months. With a standard rear seat
heating/air conditioning controls, power moon-roof, rearview camera, speed
sensing interval wipers, and accident avoidance system you can’t go wrong with
the Acura RLX. Don’t even let me get started in dimensions and capacities
because of course Acura RLX take the lead.
I’m giving you all the information that I have gathered between
the two cars.
“In this phase, you examine, assess, discover, and plan; you are not
conceptualizing or designing.” (Advertising by Design by Robin Landa, Chapter 2 pg. 17)
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