For my creative content I'm going to create a 30 second
commercial. Since the project is to sell a car to a younger generation than its
actual core market. I want to show my target audience why this is ‘the’ car to
get. Or at least give them and idea why this car will top the rest. Since I
have the 2014 Acura RLX and well it is a luxury flagship sedan I have to admit
that in our "economy", some will argue that it might not be worth it. Most people will even debate, ‘why get an expensive car instead of
getting a least expensive car that will get me from point A to point B’. With
my commercial I will tell you why. You don't get a car to just get any car. It is a representation of you in some way or at least of where you are in life. We all
go through those life changing phases a couple times in our lives. "It's a new beginning." "A fresh start." "It's the new chapter of my life." My commercial will go into the idea of change and growth. It is
an idea and a feeling most people can relate to. There is going to be growth
from young and naïve to older and wiser. I don’t want to give too
much detail, but to sum it up it’s a commercial about change and self-appreciation.
As ones self-being, one should be proud of ones accomplishments. Life is about growing,
observing, and learning and some where along the road we should spoil ourselves once in awhile
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