Saturday, September 14, 2013

Week 10 EOC: Game Plan for Final Project

45%
Plan for the week to complete the project is:
Today
  1. For today finish The Big Idea blog.
  2. Print car photos
  3. Start Promotion blog. 
Tomorrow, Sunday
  1. Finish Promotion blog.
  2. Start and complete creative content.
  3. Begin thumbnails for commercial.
  4. Review and edit blogs.
Monday
  1. Continue thumbnails.
  2. Review and edit.
Tuesday
  1. Review and edit
  2. Complete commercial  thumbnail.




Saturday, September 7, 2013

Week 9 EOC: Creative Content

 For my creative content I'm going to create a 30 second commercial. Since the project is to sell a car to a younger generation than its actual core market. I want to show my target audience why this is ‘the’ car to get. Or at least give them and idea why this car will top the rest. Since I have the 2014 Acura RLX and well it is a luxury flagship sedan I have to admit that in our "economy", some will argue that it might not be worth it. Most people will even debate, ‘why get an expensive car instead of getting a least expensive car that will get me from point A to point B’. With my commercial I will tell you why. You don't get a car to just get any car. It is a representation of you in some way or at least of where you are in life. We all go through those life changing phases a couple times in our lives. "It's a new beginning." "A fresh start." "It's the new chapter of my life." My commercial will go into the idea of change and growth. It is an idea and a feeling most people can relate to. There is going to be growth from young and naïve to older and wiser. I don’t want to give too much detail, but to sum it up it’s a commercial about change and self-appreciation. As ones self-being, one should be proud of ones accomplishments. Life is about growing, observing, and learning and some where along the road we should spoil ourselves once in awhile


My goal is to make you this happy. 

Friday, September 6, 2013

Week 8 EOC: Ten Different Fonts

“Jewel Luxury. Acura RLX”
Times New Roman
“Jewel Luxury. Acura RLX”
Berlin Sans FB
“Jewel Luxury. Acura RLX”
Forte
“Jewel Luxury. Acura RLX”
Hurry Up
“Jewel Luxury. Acura RLX”
Informal Roman
“Jewel Luxury. Acura RLX”
Mistral
“Jewel Luxury. Acura RLX”
Old English Text MT
“Jewel Luxury. Acura RLX”
Mufferaw
“Jewel Luxury. Acura RLX”
Neuropol
“Jewel Luxury. Acura RLX”

Viner Hand ITC